CRM email marketing combines customer relationship management (CRM) tools with email marketing campaigns to build strong relationships with leads and customers. By collecting customer data, businesses can create personalized emails that resonate with their audience, leading to improved sales, better engagement, and increased ROI.
When choosing the best CRM email marketing software, consider key factors such as:
Features
- Advanced email campaigns (triggered, broadcast, targeted)
- Email builder with drag-and-drop interface
- Automation workflows
Pricing
- Free trials
- Basic plans with limited features
- Pricing based on users or emails sent
User Feedback
- Reviews and ratings from existing customers
Integration Options
- Website builders
- E-commerce platforms
- Social media management tools
Scalability
- Unlimited contacts and emails
- Complex automation workflows
Here's a quick comparison of the top 10 CRM email marketing software:
| Software | Key Features | Pricing | User Rating |
|---|---|---|---|
| ClickUp | Collaborate on campaigns, custom views, workflow automation | Free - $19/user/month | 4.64/5 |
| ActiveCampaign | Sales CRM, mobile CRM, lead management | $15 - $279/month | 4.5/5 |
| Keap | Segmentation, calendar system, intelligent email sends | $129 - $199/month | 4.5/5 |
| HubSpot | Drag-and-drop editor, personalization, A/B testing | $50 - Custom/month | 4.5/5 |
| Pipedrive | Email builder, analytics, segmentation, automation | Starting at $21.90/month | 4.2/5 |
| Insightly | Email builder, analytics, segmentation, automation | $29/user/month, $99+/month | 4.2/5 |
| Nutshell | Email automation, personal sequences, analytics | - | 4.2/5 |
| Freshmarketer | Customer segmentation, personalized campaigns, analytics | - | 4.4/5 |
| Copper | Lead management, contact management, email templates | - | 4.2/5 |
| Zoho CRM | Lead management, contact management, email templates | - | 4.5/5 |
By considering your business needs, budget, and required features, you can choose the best CRM email marketing software to optimize your operations and drive success.
Comparison Factors
When choosing the best CRM email marketing software for your business, consider the following key factors to make an informed decision.
Features
| Feature | Description |
|---|---|
| Advanced Email Campaigns | Triggered, broadcast, and targeted emails |
| Email Builder | Drag-and-drop interface for easy email creation |
Look for a software that offers the features you need to create effective email campaigns.
Pricing
| Pricing Plan | Description |
|---|---|
| Free Trial | Test the software before committing |
| Basic Plan | Limited features at an affordable price |
| Per User/Email | Pricing based on the number of users or emails sent |
Choose a software with a pricing plan that fits your business needs and budget.
User Feedback
Check the software's reviews and ratings from existing customers to gauge its performance, ease of use, and customer support.
Integration Options
| Integration | Description |
|---|---|
| Website Builders | Integrate with popular website builders |
| E-commerce Platforms | Integrate with e-commerce platforms |
| Social Media Management Tools | Integrate with social media management tools |
Ensure the software integrates with your existing tools and systems.
Scalability
| Scalability Feature | Description |
|---|---|
| Unlimited Contacts | Store an unlimited number of contacts |
| Unlimited Emails | Send an unlimited number of emails |
| Automation Workflows | Create complex automation workflows |
Choose a software that can scale with your business, offering features that support growth.
By considering these comparison factors, you can make an informed decision and choose the best CRM email marketing software for your business.
1. ClickUp
ClickUp is a versatile productivity and project management platform that offers comprehensive marketing task management features, including email automation and CRM capabilities. With ClickUp, you can manage customer data, personal tasks, and communication in one place, making it an ideal CRM for email marketing teams.
Key Features
| Feature | Description |
|---|---|
| Collaborate on email marketing campaigns | Use ClickUp Docs to collaborate on campaign ideas, funnels, and plans |
| Custom views | Enjoy access to over 15 custom view types, including Kanban boards and List views |
| Custom Fields | Create your own Custom Fields to personalize your CRM system |
| Email integration | Integrate email into ClickUp to stay in touch with customers without leaving the platform |
| Task management | Work more productively with email task management |
| Workflow automation | Streamline your workflows to save time on repetitive tasks |
| Record organization | Organize and segment your records and email lists by location, industry, or another field |
| Conditional logic | Automate your CRM workflows with conditional logic |
| Custom Dashboards | Build your own custom Dashboards to get an overview of what's happening and monitor your email marketing KPIs |
| Integrations | Integrate with over 1,000 other apps through integrations |
Pricing Structure
| Plan | Description | Price |
|---|---|---|
| Free | Test the software before committing | Free |
| Unlimited | Suitable for small teams and individuals | $9 per user/month |
| Business | Suitable for larger teams and businesses | $19 per user/month |
User Feedback
ClickUp has a rating of 4.64/5 stars based on 4075 reviews, indicating high user satisfaction with the platform's features, ease of use, and customer support.
Integration Capabilities
ClickUp integrates with over 1,000 other apps, including email marketing software like Mailchimp or ConvertKit, through Zapier.
Scalability
| Scalability Feature | Description |
|---|---|
| Unlimited contacts | Store an unlimited number of contacts |
| Unlimited emails | Send an unlimited number of emails |
| Automation workflows | Create complex automation workflows |
ClickUp is a scalable CRM solution that can grow with your business, offering features that support growth.
2. ActiveCampaign
ActiveCampaign is a popular CRM platform that offers email marketing features, including a drag-and-drop email designer and conditional content. It brings together all the information you need for your sales strategy, allowing you to manage your deals and customer relationships effectively.
Key Features
| Feature | Description |
|---|---|
| Sales CRM | Manage your sales strategy and customer relationships |
| Mobile CRM | Access your CRM on the go |
| Unlimited Sales Automation | Automate your sales process |
| Unlimited Pipeline Management | Manage your sales funnel |
| Lead Creation & Management | Create and manage contact records |
Pricing Structure
| Plan | Description | Price |
|---|---|---|
| Lite | Basic features | $15/month |
| Plus | Advanced features | $70/month |
| Professional | Comprehensive features | $159/month |
| Enterprise | Customized features | $279/month |
User Feedback
ActiveCampaign has a rating of 4.5/5 stars based on 10,000+ reviews, indicating high user satisfaction with the platform's features, ease of use, and customer support.
ActiveCampaign is a cost-effective CRM solution that offers advanced email marketing features, making it an ideal choice for businesses of all sizes.
3. Keap
Key Features
Keap is a CRM platform that offers email marketing features to improve deliverability and engagement. It includes:
| Feature | Description |
|---|---|
| Segmentation | Subdivide your contact list by industry, interactions with your content, and more |
| Calendar/Reminder System | Stay organized with a built-in calendar and reminder system |
| Email Marketing | Create and send targeted email campaigns |
| Marketing Automation Integration | Automate your marketing workflows |
| Intelligent Email Sends | Improve deliverability and engagement with proven algorithms |
| A/B and Split Testing | Test and optimize your email campaigns |
| Auto Spam Checking | Ensure deliverability with automatic spam checking |
Pricing Structure
Keap offers various pricing plans, including:
| Plan | Description | Price |
|---|---|---|
| Pro | Suitable for small businesses | $129/month |
| Max | Suitable for larger businesses | $199/month |
| Free Trial | Test the software before committing | Free |
User Feedback
Keap has a rating of 4.5/5 stars based on 1,000+ reviews, indicating high user satisfaction with the platform's features, ease of use, and customer support. Users praise the platform's intuitive interface, powerful automation tools, and excellent customer service.
Keap is an excellent choice for small businesses, offering a comprehensive CRM platform with advanced email marketing features, making it an ideal solution for businesses looking to streamline their sales and marketing processes.
4. HubSpot
HubSpot is a well-established CRM platform that offers advanced email marketing features to help businesses streamline their sales and marketing processes. With its user-friendly design and comprehensive features, HubSpot is an ideal choice for businesses of all sizes.
Key Features
HubSpot's email marketing tools include:
| Feature | Description |
|---|---|
| Drag-and-drop editor | Create beautifully designed email campaigns without requiring coding knowledge. |
| Personalization | Tailor your emails to each subscriber based on their lifecycle stage, list membership, or any information in their contact record. |
| A/B testing and analytics | Optimize your email campaigns with A/B tests and dive deeper into your data to see who's engaging with each email and when. |
| Predictive sending | Automatically send emails at a unique time for each contact, when they're most likely to engage. |
| Lead and contact scoring | Track engagement throughout the customer journey to reach out precisely when each prospect is ready to buy. |
Pricing Structure
HubSpot offers various pricing plans, including:
| Plan | Description | Price |
|---|---|---|
| Starter | Suitable for small businesses | $50/month |
| Professional | Suitable for larger businesses | $800/month |
| Enterprise | Suitable for large enterprises | Custom pricing |
User Feedback
HubSpot has a rating of 4.5/5 stars based on 10,000+ reviews, indicating high user satisfaction with the platform's features, ease of use, and customer support. Users praise the platform's intuitive interface, powerful automation tools, and excellent customer service.
HubSpot is an excellent choice for businesses looking to streamline their sales and marketing processes with its comprehensive CRM platform and advanced email marketing features.
5. Pipedrive
Pipedrive is a powerful sales-oriented CRM platform that offers email marketing capabilities. It helps businesses of all sizes achieve impressive results by managing customer relationships effectively.
Key Features
Pipedrive's email marketing tools include:
| Feature | Description |
|---|---|
| Email builder | Create stunning emails with templates and a simple drag-and-drop builder |
| Email analytics | Track campaign performance with real-time reporting |
| Email segmentation | Segment your audience and reach each customer with the right message |
| Email marketing automation | Set up automated lead qualification flows and customer relationship nurturing sequences |
Pricing Structure
Pipedrive offers various pricing plans, including:
| Plan | Description | Price |
|---|---|---|
| Paid plans | Start at $21.90/month, with a 14-day trial |
User Feedback
Pipedrive has a rating of 4.2/5 stars based on user reviews, indicating high user satisfaction with the platform's features, ease of use, and customer support. Users praise the platform's intuitive interface and powerful automation tools.
Pipedrive is an excellent choice for businesses looking to streamline their sales and marketing processes with its comprehensive CRM platform and advanced email marketing features.
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6. Insightly
Insightly is a well-known CRM platform that offers robust email marketing capabilities to help businesses build strong, lasting customer relationships. One of the ways they do this is by offering email automation features.
Key Features
Insightly's email marketing tools include:
| Feature | Description |
|---|---|
| Email builder | Create engaging emails with templates and a simple drag-and-drop builder |
| Email analytics | Track campaign performance with real-time reporting |
| Email segmentation | Segment your audience and reach each customer with the right message |
| Email marketing automation | Set up automated lead qualification flows and customer relationship nurturing sequences |
| Newsletter, transactional, or promotional emails | Send targeted email campaigns to your audience |
| Built-in templates | Save time with pre-designed email templates |
| Landing page designer | Create visually appealing landing pages to drive conversions |
| Embed forms | Capture leads with customizable forms |
| A/B testing feature | Optimize email campaigns with data-driven insights |
| In-depth dashboards and reports | Monitor campaign performance and make data-driven decisions |
Pricing Structure
Insightly offers different pricing options:
| Plan | Description | Price |
|---|---|---|
| CRM | Suitable for small businesses | $29 per user per month |
| Marketing | Different tiered plans | Starting at $99 per month |
| Free | For up to two users | Free |
User Feedback
Insightly has a rating of 4.2/5 stars based on user reviews, indicating high user satisfaction with the platform's features, ease of use, and customer support. Users praise the platform's intuitive interface and powerful automation tools.
Insightly is an excellent choice for businesses looking to streamline their sales and marketing processes with its comprehensive CRM platform and advanced email marketing features.
7. Nutshell
Nutshell is an all-in-one CRM and email marketing platform designed to help businesses streamline their sales and marketing processes. With its robust email automation features, Nutshell allows users to design and execute custom sales processes, automate repetitive tasks, and track the performance of their email campaigns.
Key Features
| Feature | Description |
|---|---|
| Email Automation | Automate email sequences and shareable templates for targeted bulk emails |
| Personal Email Sequence Tool | Perform one-on-one outreach at scale, with automatic shut-off once a recipient replies |
| Email Analytics | Track reply rates of sequences to determine which emails work best |
| Time-Saving Email Templates | Remove monotony from the workday and send messages in seconds |
| Two-Way Sync with Gmail and Office 365 | Stay organized and productive in or out of your CRM |
User Feedback
Nutshell has a rating of 4.2/5 stars based on user reviews, indicating high user satisfaction with the platform's features, ease of use, and customer support. Users praise the platform's intuitive interface and powerful automation tools.
Nutshell is an excellent choice for businesses looking to integrate their email marketing and sales efforts, with its robust features and user-friendly interface making it an ideal solution for companies of all sizes.
8. Freshmarketer by Freshworks
Freshmarketer is a marketing automation platform that helps businesses streamline and enhance their marketing efforts. It offers personalized campaigns, advanced analytics, A/B testing, and integrations to optimize performance.
Key Features
Freshmarketer provides scalable solutions for businesses of all sizes. Its key features include:
| Feature | Description |
|---|---|
| Customer Segmentation | Segment customer base based on demographics, geography, or behavior |
| Personalized Campaigns | Send targeted communications that resonate with customers |
| Customer Journey Automation | Automate marketing campaigns to reach customers at any time |
| In-depth Performance Analysis | Evaluate campaign effectiveness with comprehensive analytics tools |
| Alignment of Marketing and Sales Objectives | Bring sales and marketing teams together for a 360° view of the customer journey |
User Feedback
Freshmarketer has a rating of 4.4/5 stars based on user reviews, indicating high user satisfaction with the platform's features, ease of use, and customer support. Users praise the platform's intuitive interface and powerful automation tools.
Freshmarketer is a great choice for businesses looking to optimize their marketing campaigns, improve user engagement, and increase conversions.
9. Copper
Copper is a CRM platform designed to help businesses manage their sales, marketing, and customer service processes more efficiently. It offers a range of features to automate tasks, integrate with existing tools, and provide a complete view of customer interactions.
Key Features
| Feature | Description |
|---|---|
| Lead Management | Track and manage leads from initial contact to conversion |
| Contact Management | Store and manage customer contact information in a centralized database |
| Email Templates | Create and send personalized emails using pre-built templates |
| Sales Automation | Automate repetitive sales tasks, such as data entry and follow-ups |
| Integration with Google Workspace | Seamlessly integrate with Google Drive, Google Calendar, and Gmail |
User Feedback
Copper has a rating of 4.2/5 stars based on user reviews, indicating high user satisfaction with the platform's ease of use, features, and customer support. Users praise the platform's intuitive interface and ability to automate tasks.
Copper is a great choice for small and medium-sized businesses on Google Workspace looking for an easy-to-use CRM that integrates with the tools they already use.
10. Zoho CRM
Zoho CRM is a popular customer relationship management platform that helps businesses manage their sales, marketing, and customer service processes more efficiently. It is known for its ease of use and seamless integration with other Zoho tools.
Key Features
| Feature | Description |
|---|---|
| Lead Management | Track and manage leads from initial contact to conversion |
| Contact Management | Store and manage customer contact information in a centralized database |
| Email Templates | Create and send personalized emails using pre-built templates |
| Sales Automation | Automate repetitive sales tasks, such as data entry and follow-ups |
| Integration with Zoho Campaigns | Sync with Zoho Campaigns for email marketing automation |
User Feedback
Zoho CRM has a rating of 4.5/5 stars based on user reviews, indicating high user satisfaction with the platform's ease of use, features, and customer support. Users praise the platform's intuitive interface and ability to automate tasks.
Zoho CRM is a great choice for small and medium-sized businesses looking for an easy-to-use CRM that integrates with other Zoho tools. Its scalability and customization capabilities make it an ideal solution for businesses of all sizes.
Pros and Cons
When choosing the best CRM email marketing software for your business, it's essential to weigh the advantages and disadvantages of each option. Here's a brief overview of the benefits and potential drawbacks of each CRM email marketing software:
| Software | Advantages | Disadvantages |
|---|---|---|
| ClickUp | All-in-one productivity and project management hub, robust CRM feature, easy to use | Limited customization options, steep learning curve |
| ActiveCampaign | Advanced email automation capabilities, user-friendly interface, excellent customer support | Limited A/B testing options, expensive for large contact lists |
| Keap | Simple and intuitive interface, excellent customer support, affordable pricing | Limited customization options, limited integration with third-party tools |
| HubSpot | Comprehensive CRM features, excellent customer support, seamless integration with other HubSpot tools | Expensive, limited customization options, steep learning curve |
| Pipedrive | Simple and intuitive interface, excellent customer support, affordable pricing | Limited customization options, limited integration with third-party tools |
| Insightly | Comprehensive CRM features, excellent customer support, seamless integration with other Insightly tools | Expensive, limited customization options, steep learning curve |
| Nutshell | Simple and intuitive interface, excellent customer support, affordable pricing | Limited customization options, limited integration with third-party tools |
| Freshmarketer by Freshworks | Comprehensive CRM features, excellent customer support, seamless integration with other Freshworks tools | Expensive, limited customization options, steep learning curve |
| Copper | Simple and intuitive interface, excellent customer support, affordable pricing | Limited customization options, limited integration with third-party tools |
| Zoho CRM | Comprehensive CRM features, excellent customer support, affordable pricing | Steep learning curve, limited customization options |
By considering the advantages and disadvantages of each CRM email marketing software, you can make an informed decision that meets your business needs and budget.
Choosing the Right Software
When selecting a CRM email marketing software, it's essential to consider several key factors. With many options available, it can be overwhelming to choose the right one. However, by understanding your business needs, budget, and required features, you can make an informed decision.
Identify Your Business Needs
Start by identifying your business goals and objectives. What do you want to achieve with your email marketing campaigns? Do you need advanced automation features, customizable templates, or seamless integration with your existing tech stack?
Evaluate CRM Email Marketing Software Options
Once you have a clear understanding of your needs, you can begin evaluating different CRM email marketing software options. Consider the following essential features:
| Feature | Description |
|---|---|
| Contact Management | Store and manage customer contact information |
| Email Marketing Automation | Automate email campaigns and workflows |
| Customizable Email Templates | Create personalized email templates |
| Email List Segmentation | Segment email lists based on customer behavior and demographics |
| Lead Scoring | Assign scores to leads based on their behavior and engagement |
| Integrations | Integrate with other business tools and platforms |
| Sales Pipeline | Visualize and manage your sales pipeline |
| A/B Testing | Test and optimize email campaigns |
| Analytics Dashboards | Track and analyze email campaign performance |
Consider User Interface and Customer Support
In addition to features, consider the user interface and customer support offered by each software. Choose a software that is easy to use, has a user-friendly interface, and provides excellent customer support.
By evaluating these factors, you can select the best CRM email marketing software for your business, optimize your operations, and drive success.
