Didrik Martens

Serial startup founder. Writes about the admin tools small teams actually end up using.

E-commerce Analytics Integration Guide

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Bad tracking can cost you sales twice: once in missed data, and again in bad decisions. If your cart, checkout, payment system, and analytics tools do not use the same event structure, revenue reports can be off, attribution models can get messy, and your team can end up working from different numbers. Here’s the short … Read more

Wireless Threat Detection for SMBs

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If you run a small business, your Wi-Fi needs more than a password. In the last 12 months, 56% of U.S. small businesses faced a cyber attack, and wireless weak spots like rogue access points, fake hotspots, flat guest networks, and old router settings can make that risk worse. I’d sum it up like this: … Read more

Brand Mention Tracking for Small Biz

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Most small businesses do not need an enterprise platform. If I were picking fast, I’d sort these tools by one question: Do I need free web alerts, lower-cost brand tracking, or a full social media workflow? Here’s the short version: Brand24 is the best all-around pick for many small teams, especially if I want AI … Read more

Wi‑Fi Security Best Practices for Business

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If I had to cut business Wi-Fi risk fast, I’d do 7 things first: use WPA3 or WPA2-Enterprise, replace shared passwords, split guest and IoT traffic from work devices, lock down access points and routers, turn on firewall logging and wireless threat detection, keep firmware current, and train staff on safe Wi-Fi use. That’s the … Read more

Subscription Box Fulfillment Guide

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If your subscription box ships late, arrives damaged, or contains the wrong items, people cancel. In fact, about 18% of cancellations are tied to fulfillment problems, and the market is still expected to pass $100 billion by 2032. So if I want to keep margin and retention in line, I need a process that is … Read more

Role-Based Permissions Tools Guide

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If you need role-based permissions, the short answer is this: pick an identity tool for workforce access, and pick a policy engine for app access. I’d narrow the list like this: Permify for fine-grained, multi-tenant app permissions Okta for workforce identity and lifecycle flows SailPoint for large-company governance and access reviews Microsoft Entra ID for … Read more