Upmetrics is business planning software for writing a business plan and building the financial forecast that goes with it. It combines a guided, AI-assisted writing tool for the narrative sections with a forecasting engine that turns your assumptions about sales, costs, staff and funding into standard financial statements. The output is aimed at a specific audience: a lender, an investor or a business partner who expects a document in a familiar shape.
What you can actually do with it
Most people arrive with a rough idea and a deadline — a loan application, an investor meeting, a visa or grant submission — and need something credible on paper.
- Draft a plan without a blank page. An AI assistant produces first-draft sections from answers about your business model, market and revenue plan, which you then edit into your own words.
- Build a financial forecast. Enter revenue streams, costs, headcount, loans and investment, and get projected profit and loss, cash flow and balance sheet without building spreadsheet formulas yourself.
- Use recognized planning frameworks. Templates for the business model canvas, lean canvas and SWOT sit alongside full plan outlines and sample plans by industry.
- Make a pitch deck from the same material. Investor slides are generated from the plan so the story and the numbers do not drift apart.
- Track plan against actuals. Connections to QuickBooks and Xero pull real figures in so you can compare what happened with what you forecast.
- Work with other people. Shared workspaces, comments and controlled sharing let a co-founder, accountant or advisor review a draft, and finished plans export to PDF or Word.
Who it fits best
It suits first-time founders, small business owners applying for finance, and anyone who needs a formal plan document but does not want to model a five-year forecast in a spreadsheet. It is also used by consultants, accelerators and business schools who guide many plans at once and want a consistent structure.
If you are an established business doing rolling budgets and scenario planning, this is aimed at a different job — the one-off planning document rather than continuous financial management.
Things worth knowing before you commit
- AI drafts are a starting point, not a finished plan. Generated text is generic until you replace it with real numbers, real customer knowledge and your own voice. Lenders read a lot of these.
- The forecasting model is structured, which cuts both ways. It saves you building spreadsheets, but unusual revenue models can be awkward to express inside a fixed template.
- It is not accounting or bookkeeping software. Even with an accounting integration, it plans and reports; it does not run your books.
- Pricing is subscription-based per user, with feature limits by tier. Check which plan includes the forecasting depth, collaborators and exports you actually need.
- It is a smaller vendor than the tools around it. That usually means faster changes but a shorter integration list, so verify anything you depend on.
Alternatives to compare it against
LivePlan is the closest direct competitor and covers similar ground for lender-ready plans. If your real need is ongoing forecasting and budgeting for a trading business, a financial planning tool that sits on top of Xero or QuickBooks will serve you better. And if you only need a plan for your own thinking rather than for a third party, a well-structured template in a spreadsheet and a document costs nothing.
Plan tiers, feature limits and pricing change regularly — check Upmetrics’ own pricing page before you decide.
Further reading
- Ultimate Guide to Revenue Forecasting Platforms — covers the ongoing forecasting tools Upmetrics points you towards once planning becomes continuous.
- Budget vs Actual: 7 Best Tracking Tools 2024 — directly relevant to Upmetrics’ QuickBooks and Xero plan-versus-actuals feature.
- ‘5 Investor Tools Every Start-up Should Use for Growth and Funding’ — what else you need around the pitch deck Upmetrics generates.
- Startup Business Expenses: What to Expect — helps you enter cost assumptions a lender will find credible.
- 7 Key Financial Management Practices for Startups — the habits that keep a plan useful after the funding application is submitted.
Have you used UpMetrics?
One sentence is enough. Would you pick it again, and why or why not? We publish the critical reviews too — that is the point.