Business Admin Tools
Campaigns, content, SEO, email and the tooling that helps a small marketing team reach more of the right people.
Looking for the best e-commerce theme in 2024? Here’s what you need to know: E-commerce themes are pre-built templates that control your online store’s look and functionality Key trends: mobile-first design, AI integration, interactive features, bold visuals Must-have features: fast loading, mobile-friendly, customizable, secure Popular designs: minimalist layouts, dark mode, virtual try-ons, eco-friendly aesthetics Maintenance … Read more
Messaging analytics is the process of collecting and analyzing data from messaging campaigns across channels like SMS, push notifications, in-app messages, chatbots, email, and social media. By tracking key metrics, businesses can optimize their messaging strategies and drive better customer engagement and conversion. Key Metrics to Track Engagement Metrics Open Rates: Percentage of recipients who … Read more
Website speed is crucial for user experience, search rankings, and conversions. A fast website: Provides a better user experience Improves search engine rankings Increases conversion rates Enhances business reputation Here are the top 12 website speed optimization tools for 2024: Google PageSpeed Insights – Analyzes Core Web Vitals and provides optimization tips GTmetrix – Detailed … Read more
MMS (Multimedia Messaging Service) marketing allows businesses to send engaging multimedia content like images, videos, and audio files directly to customers’ mobile devices. Unlike SMS (text messages), MMS delivers a more interactive and visually appealing experience. Key Benefits of MMS Marketing: Grab Attention: Visuals like images and videos catch people’s eyes better than plain text, … Read more
Social media plays a crucial role in shaping customer experiences today. Used well, social platforms help businesses increase brand awareness, improve customer engagement, and build lasting loyalty. Here are the key strategies to boost customer experience through social media: Share Genuine Stories: Tell authentic stories that capture your brand’s values and personality. Feature real customer … Read more
Shopping cart software is the part of an online business that is hardest to change later, so the price you pay in year three matters more than the one you pay in month one. Pricing note. Every price below was checked against the vendor’s own pricing page in August 2026. Most of the figures previously … Read more
Marketing Resource Management (MRM) software helps small businesses streamline marketing efforts and optimize resource allocation. Here are the top 5 MRM software options for 2024: Prices below come from each vendor’s own pricing page and were checked in August 2026. Two of these five publish rates; the other three quote. We have removed the user … Read more
CRM email marketing means running campaigns off the same customer record your sales team works from, so the email someone gets reflects what they have actually done. This is a comparison of ten tools that do it. Pricing note. Every price below was checked against the vendor’s own pricing page in August 2026, and most … Read more
Email marketing tools all send email. What separates them is how they price it — by contacts, by emails sent, or by seat — and how much automation you get before the price jumps. Pricing note. Every price below was checked against the vendor’s own pricing page in August 2026. Nearly every figure previously published … Read more
To convert free trial users into paying customers, focus on: Setting Clear Expectations: Outline trial duration, accessible features, pricing, and the transition process. Simplifying the Signup Process: Minimize form fields, allow social logins, and offer guest access. Smooth Onboarding: Implement guided product tours, personalize experiences, and provide onboarding checklists. Exceptional Customer Support: Respond quickly, offer … Read more